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Renewables & home improvement

Scaling renewables and home improvement businesses to multiple six-figure months

For solar, battery and heat pump installers — and for the home improvement companies fitting windows, roofs, bathrooms and more. Video ads that make you the obvious choice, a funnel that qualifies every enquiry, and an AI assistant that books the appointment while your fitters are still on site. One system, lead to sale.

Book a free strategy call See the results
25+ installershave scaled on this system
Tom and Ewan, Eco Green
The Sunlite Group team
Tom and Zac, Wiltshire Energy
Tom and Ali, Pure Volts
Tom and Brad, Night and Day
Gas Tech Heating on site
What we actually do

Four parts. They only work bolted together

Most agencies sell you one of these and call it a day. Leads with nothing behind them go cold, and a good CRM with no leads in it is an empty diary. We build the lot, and we run it.

Video ads, filmed on your sites

We come to you. Your installs, your team, your finished jobs. Real work and real people beat another stock photo of a panel, every single time.

A landing page that qualifies

Homeowner or renting. Roof or no roof. Timescale and intent. It vets before it collects, so you know who you are calling and why before you pick up the phone.

AI that answers in seconds

It replies, qualifies, handles the objection and books the survey straight into the right diary. Two in the morning on a Sunday, it does not matter.

The CRM that holds it all together

Your CRM, your pipelines, your follow-up and your numbers, built around how you actually sell. Lead to sale to install to review to referral, in one place.

Award-winning marketing agency

Why listen to us?

We work with two kinds of business, and the system is the same for both. Renewables installers fitting solar, battery and heat pumps. And home improvement companies fitting windows, doors, roofs, bathrooms, kitchens and garden rooms.

What they have in common is the thing that actually decides whether you grow: a homeowner at their kitchen table, deciding whether to trust you with several thousand pounds of work on their house. If you fit quality work and want more of it, the mechanics do not change.

For over five years we have specialised in exactly that. We have worked with over 25 installers, combining what we have learned from scaling their businesses into a system that predictably grows them.

We are not a one-size-fits-all. We build you systems most agencies cannot afford the time to build. You scale, we scale. And we genuinely care how it goes.

Attain Digital collecting an industry award
25+
installers and home improvement firms
£100k+
of ad spend managed every month
100–200
leads generated a day, for our clients
£19.41
average cost per lead, weighted across live accounts
Client by client

Real businesses. Real numbers.

Four of the companies we work with, in their own words. Every clip was filmed on their site, and every figure came off their own ad account or their own board.

Installer Flow — our own CRM — is the system holding all of it together, behind every one of them.

Solar & battery · Ali

Three installs a week. Now ten.

Three installs a week at £38,000. Now ten a week at £95,000, and past £500,000 a month since we filmed this. Their ad spend has gone from £2,000 to over £20,000, because it keeps paying.

Installs booked a week
3
a week
10
a week

Around 40 installs a month, and now well over £500,000 a month in revenue.

Revenue a week
£38,000→£95,000
Revenue a month
£500,000+
£380,000 when we filmed
Ad spend a month
£2,000→£20,000+
scaled up because it keeps paying
When we first started we were spending around two grand, just to test how it would work. Now we have got it proven and we have scaled up to £20,000 a month on ads, and we are still within that three to five hundred pound cost per sale. That predictability gives us the confidence to carry on. We have got reliability, credibility and predictability with the service you provide.Ali · Pure Volts
Solar & battery · Zac

Three surveys a week became fifteen

Filling the team’s diary, week after week. Three a day, five days a week, booked off their own campaign instead of bought-in leads.

Surveys booked a week
3
a week
15
a week

Three a day, five days a week. Five times the surveys.

The increase
5×
three a week became fifteen
Lead source
Their own ads
was bought-in leads and word of mouth
Owner time freed
Hours a week
estimates and chasing now automated
We were relying on other lead generators. We found they can be a bit hit and miss. We were not too sure where we were getting leads from. Tom and his team have been consistent, and clear about how the customer journey works.Zac · Wiltshire Energy
Air source heat pumps · Brad

£200k to £650k+ in twelve months

The only thing capping them now is how fast they can hire. They went from buying leads in to running their own campaign, and tripled turnover doing it.

Turnover a year
£200k
last year
£650k+
this year

Buying leads in, to running their own. Triple the turnover in twelve months.

Growth
3.25×
in twelve months
Lead source
Their own ads
was buying leads in
Cost per lead
£28.24
air source heat pump leads
Right from the off we were getting more leads than we could manage. At the moment we are only capped by our own ability to handle it internally. We are ready for that next phase of scaling.Bradley Clark · Night & Day Renewable Energy
Solar, battery & ASHP · Ewan, MD

£120k a month to £380k a month

Running their own campaign now, not buying shared leads. A 217% increase, and they close five of every ten appointments we book.

Monthly sales
£120k
a month
£380k
a month

A 217% increase, and they close five of every ten appointments we book.

Appointments closing
5 in 10
from the booked appointments
Lead source
Their own campaign
was buying shared leads
In the industry
17.5 yrs
solar, battery and heat pumps
Last year we were going to invest in office staff to book the appointments for us. Attain introduced the AI chatbot, so we do not need any of that any more. A lot of the enquiries come in at a weekend and late at night. It helps us close more deals. Ewan McNeil · Eco Green Energy Solutions Group
The whole thing, start to finish

Nine parts, built in this order.
Each one feeds the next

Most agencies will sell you one of these and call it a day. We build the lot, and that is why the numbers further up this page look the way they do.

01
Video testimonials and reviews We get your customers on camera and your review count climbing, so the trust is already there before anyone sees an advert.
02
We come to you and film Your locations, your installs, your team. One day on site gives us the footage everything else is built from.
03
Scroll-stopping video ads Real work, real people. Built to stop the scroll and put your name in front of homeowners who are already looking.
04
A landing page that qualifies It vets before it collects. Wrong postcode, wrong property, no intent, all filtered out before it ever reaches you.
05
We map your entire business Every product line, every branch, every stage from first enquiry to handover. Signed off by you before a line is built.
06
Your CRM goes in Your CRM, built around that map. Not a template you are handed and left to figure out.
07
Automations built around you Every follow-up, every handover, every review request, wired to the way you actually sell.
08
AI chatbots plugged in Reply in seconds, qualify, handle the objection and book straight into the right diary. Day, night and weekends.
09
Dashboards on every number Your pipeline, your reps, your cost per lead and your cost per sale. Every penny accounted for.

This is the system that lets you scale predictably.

The part nobody else has

It books the survey while you are on a roof

A real conversation from a live solar account. The lead came in, the assistant replied in seconds, qualified them and booked the appointment. Start to finish, without anyone in the office touching it.

Speed to lead is the single biggest hole in most installers’ pipelines. This closes it at 2am on a Sunday.

Last year we were going to invest in office staff to book the appointments for us. Attain introduced the AI chatbot, so we do not need any of that any more. Ewan · MD, Eco Green Energy Solutions Group
And it does not give up easily

Even the ones who say “not interested”

This is the lead your team would have crossed off. It asked why, heard “cost”, offered 0% finance, and booked the survey anyway, in under a minute.

We practice what we preach

The ads that fill calendars

We run the same system on our own business that we build for our clients. Nine times out of ten, that is how a call like this one starts. Below are ours, and the ones we have made for installers — filmed on site, cut for a phone, tested weekly.

Attain Digital advert
Attain Digital
Attain Digital advert
Attain Digital
Attain Digital advert
Attain Digital
Sunlite Group · Domestic
Sunlite Group · Commercial
House install
House install
Customer testimonial
Customer testimonial
Customer testimonial
Why they work

We come to you and film the ads

A full day on site, once a quarter. The best setup is your office, one install in progress, and as many finished installs as we can get to in a day.

The ads show the workmanship, the team and the things that make you different, not another stock photo of a panel.

A shoot day every quarter is built into the package, not sold to you as an extra when results dip. When a campaign works and you scale the spend behind it, the same audience sees the same video over and over — that is creative fatigue, and it is the bit most agencies miss.

Getting on camera might be new to you. We did not want to either. We do it because we know it works.

It does not have to be you personally. But somebody in the business needs to be in front of the camera, because that is where the money is made.

Where the click goes

The landing page they actually land on

Homeowner or renting. Roof or no roof. Timescale, budget, what they actually want. By the time the lead reaches you, you know who you are calling and why — and they know who you are.

Fewer questions means more leads and worse ones. More questions means fewer and better. We tune it to your capacity, not to a vanity number.

The advert they see

Sunlite Group video advert

The page they land on

Advert to landing page. They already trust you before they enquire.

Before an ad runs

Making you the installer people already trust

Before an advert runs, we build the proof that makes it work. Video testimonials asked for automatically, from every customer you have ever done a job for — the ones before us as well as after.

Google business profile showing 211 reviews at 4.7 stars
What it builds up to

Creativ UK: from 37 reviews to 211

That is what asking every customer, on every job, adds up to. It lets them sell on trust: they read as a UK-wide business rather than a local installer.

Their sales team now open with it. The reviews do most of the convincing before the surveyor says a word.

And they are not just for the ads. Hit an objection mid-sale and you send the testimonial page. You do not have to win on price when you can win on proof.

211
reviews, up from 37
4.7
average score · ★★★★★
Word of mouth can only get you so far. If you wish to broaden horizons, employ more people, generate more revenue. You should really be looking into marketing. Zac · Wiltshire Energy
The leads themselves

Yours, and nobody else’s

100% exclusive

Never shared. Never resold. Never racing three other installers to the phone. Every enquiry comes from your own campaign, into your own system — not a list bought in and sold on to four companies at once.

Built around how you work

One rep or a hundred, one county or the whole country

Leads are routed by postcode to whoever covers that patch, and dropped straight into that person’s diary with reminders that cut no-shows. Add a rep and they get their own diary, their own pipeline and their own numbers. Nothing gets rebuilt when you grow.

Client by client

Meet the people behind the companies

Every logo at the top of this page is a business that works. We have stood on their sites, filmed their teams, been out on installs and sat in on their sales meetings. The system was built out of the combined knowledge of every installer we have worked with.

Tom and Ewan, Eco Green
Tom and Zac, Wiltshire Energy
Tom and Brad, Night and Day
Tom and Ali, Pure Volts
The Sunlite Group team
Gas Tech Heating on site
Live accounts

We obsess over the numbers that matter

Straight out of the Meta ad accounts, as monthly averages weighted by spend — not a best month picked out. Across 25+ accounts, cost per lead runs from £11.90 to £36.56 depending on the service, the area and how tight the qualifying is.

£19.41
Average cost per lead
100–200
Leads a day, for installers
£100k+
Ad spend managed a month
25+
Businesses scaled
No hard sell, no pressure

What actually happens on the call

A straightforward conversation about your business, your area, and whether we can help. If we are not a fit, we will say so.

1
We learn about your business Your services, your areas, your job values, your team, and where deals are stalling today.
2
We check your patch is open Leads are exclusive, so we will not take on a second installer competing with one we already work with in the same area.
3
We show you the system The ads, the funnel, the AI booking and the CRM behind it, walked through properly with the numbers behind each part.
✓
If it is a fit, we tell you what happens next What it costs, what we need from you, and how quickly we can start. If it is not, you have still had an hour of free strategy.
FAQ

Frequently
asked questions

Straight answers to what installers ask us most. Anything not covered here, ask on the call.

Book a free strategy call
How much does it cost?

There is a one-off setup fee that covers the build, and a monthly fee that depends on how much of the system we run for you — leads only, leads plus AI appointment booking, or the full growth system for multiple reps and services.

We go through the exact numbers on the call, once we know your area, your services and what you are already running. We would rather price it properly than post a number here that turns out to be wrong for your business. Your ad budget is separate and always paid straight to the platforms.

Do you work in my area?

Possibly not, and that is deliberate. Leads are 100% exclusive, so we will not take on a second installer competing with an existing client in the same patch.

We currently run campaigns across most of England. The quickest way to find out is to ask — it takes one message.

What makes you different from the last agency I used?

Most agencies sell you leads and stop. The leads land in an inbox, nobody answers them fast enough, follow-up depends on who remembers, and three months later the agency gets blamed.

We build the system that catches the leads as well as the ads that create them. The qualifying funnel, the AI that replies in seconds, the follow-up, the CRM, the reporting. That is why the case studies above are about turnover and installs, not about clicks.

How quickly will I see results?

The build takes a few weeks — scoping, your process mapped and signed off, the system built, the shoot day, then the pages and tracking. Nothing switches on until you have seen and approved it.

Once campaigns go live, enquiries start landing the same week, and we watch it daily for the first fortnight and tune it as data comes in. Scaling spend is a decision we make on your numbers, not on a calendar.

Do I have to be on camera?

Not you personally — but somebody in the business does. Real people and real installs outperform stock footage by a distance, and that is where the money is made.

Most of our clients did not want to at first. We did not either.

What if I already have a CRM?

Then we will look at it on the call. Some installers come to us with a system that works and just want the leads, and that is a real option.

More often the CRM is a template nobody was ever shown how to run. If that is the case, we build yours around your process, mapped and signed off by you before a line of it gets built.

Do I need a big advertising budget to start?

No. Several of the companies above started on a small test budget to prove it worked before scaling. Pure Volts started at around £2,000 a month.

Spend only goes up when the numbers say it should. That is the whole point of having the tracking underneath it.

Do you work with home improvement, or only renewables?

Both, and we always have. Renewables — solar, battery and heat pumps — is where most of the case studies on this page come from, because those are the accounts with the longest track record and the cleanest numbers to show you.

But the same system runs for home improvement: windows and doors, roofing, bathrooms, kitchens, garden rooms, driveways. The job is the same either way — get in front of homeowners who are already looking, qualify them before they reach your diary, and follow up properly until they buy. Nothing about that changes with the product you fit.

Want to scale your business?

Book a free strategy call

No hard sell. No pressure. Just a straightforward conversation about your business, your area, and whether we can help.

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Join us

Ready to scale your business?

Renewables or home improvement, we build the ads, the funnel, the follow-up and the system underneath — then we run it with you. One company per patch.

Book a free strategy call WhatsApp us
Email
hello@attaindigital.co
Phone
07546 081625
LinkedIn
Tom Spink
Proof
See the client results